Conducting succesfully sales and marketing internationally requires that you develop special skills within your team, and also that you develop special regional programs and promotions, “One size may not fit all”. Different regional idiosyncrasies could generate very different interpretations and reactions to your messaging.  Not working appropriately with cross cultural groups may be challenging, and could become one of the main impediments to your business growth in international markets.  Defining clearly the basic tools and programs that will be required to start business expansion in a particular international market is an essential consideration to prevent costly headaches and expansion delays.  We are your team for identifying the requirements and help you designing effective programs that incorporate the needed international content.